When we make the keyword even broader–just “interior design”–the volume jumps to between 30,000 and 70,000 searches per month. Just think, though–if we managed to rank for this keyword that would approximately come to 1,000 new people searching for something that’s relevant to our business and potentially clicking through to our blog each month. As you can see from the bar graph, this is a modest but respectable amount of searches–there is definitely interest in this keyword, though it may not get a ton of traffic. This is how many times the keyword is searched for in the average month. In the first example, the keyword “modern interior design” yielded a volume of 851-1.7K. Volume, Difficulty, Opportunity, & Priority: Your New Best SEO Friends Volume: Now, let’s look at each of these metrics, figure out what they mean, and most of all, why they matter so much.
To start off, let’s enter a broad keyword, in this case, “modern interior design.”Īs you can see, you are then presented with clean, easy-to-understand numeric and visual representations of each major metric. Throughout this article, I am going to be using an imaginary client–a small interior design business–as an example of how to use the tool.
The main metrics Moz’s tool focuses on are Volume, Difficulty, Opportunity, and Priority. When you’re first starting out, the free account will probably work great, and you can always upgrade when you’re ready to get more serious about investing in SEO. If you upgrade to a Moz Pro account, that number jumps all the way to either 300 or 5,000 queries per month depending on your subscription, and your account comes with access to several other valuable SEO tools as well. We’ll give you a few tips for making the most of these free searches later in this blog post.
If you have a free Moz account (which is easy-peasy to set up if you don’t already have one), you are limited to 20 queries per month, so keep this in mind before you begin exploring. The keyword explorer lets you analyze any keyword you are interested in ranking for, using specific metrics that were chosen for their usefulness. Moz is probably the most respected thought leader in the world of SEO, so when they designed a tool to make keyword research as easy as possible, it’s no surprise that they thought of everything. Thankfully, the Moz Keyword Explorer tool is here to save the day. But, how do you figure out which keywords to focus on? This is where an intuitive, well-designed, robust, and FREE tool could really come in handy, right? You probably know that in order for your blog posts to start ranking highly on Google, you need to incorporate the right search keywords. A Few Tips for Making the Most of Your 20 Free Queries.Volume, Difficulty, Opportunity, & Priority: Your New Best SEO Friends.Moz Keyword Explorer Metrics: The Basics.
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